Wednesday, June 10, 2009

Organizational context and ethics

Check out this blog post by Linda Jacobson, a UNT Mayborn alum, on the kinds of red flags that mean you need to start looking for another job. We talked a lot about context in terms of the "Smartest Guys in the Room" DVD on Enron--cursing, extreme macho displays, justifications through empty boosterism, secrecy, and completely mysterious profits coming through just in time for quarterly reports. Here's what might be said at the table when messages are created for such organizations:

http://bit.ly/DRs9W

These strategies for messaging without complete truthfulness are a kind of group think. You have to decide: Do I want to be a part of this group? Can I challenge this group and make things better? Do I just need to move on?

posted by jacqueline @ 2:46 PM

Small business: Should you Twitter?

Another good blog posting on this topic, at http://bit.ly/Ta0G0. Thanks, Kwesi R. at m strategies inc., Dallas.

posted by jacqueline @ 9:47 AM

Thursday, May 14, 2009

Guidelines for journalists' use of Twitter, Facebook

http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003972544

posted by jacqueline @ 8:29 AM

Tuesday, May 12, 2009

THIS is the last post ...

Check out this video, for its content, but also for the technology used--notice how people can add "bubble" comments along the pathway as the video is playing.

And I think he's right--press releases are like smoke signals or Morse code.

http://garyvaynerchuk.com/post/104294395/telling-your-story-and-how-so-many-miss-it

Here's an article with tips about finding a job in this market:

http://blog.womenforhire.com/2009/02/class-of-09-hiring-perseverenc.html

posted by jacqueline @ 8:20 AM

OK, this is the last post for now ...

An article about the difficulties of implementing campaigns using social media:

http://adage.com/smallagency/post?article_id=136559

And an AdAge video about a Twitter-based company:

http://adage.com/brightcove/lineup.php?lineup=18982295001&title=22555805001

posted by jacqueline @ 8:04 AM

Monday, May 11, 2009

One last post for the semester:

Another good link, on PR (earned media) and advertising (paid media).

http://adage.com/columns/article?article_id=136530

posted by jacqueline @ 7:22 AM

See you at 10:30 a.m. Wednesday, May 13

That's when we'll have our final presentations. Also, check out this "case study," of what not to do, courtesy of AdAge and KFC (and Twitter buzz). The article also lists other marketing disasters.

http://adage.com/article?article_id=136551

posted by jacqueline @ 7:17 AM

Thursday, April 30, 2009

Job tips for you

See my latest tweet, plus check out this link:

 http://www.untalumni.com/staff_directory.php

There's an opening at the alumni association--check it out.



posted by jacqueline @ 11:20 AM

Wednesday, April 29, 2009

Twitter retention problem

http://adage.com/digital/article?article_id=136318

Mexico tourism and "swine" flu

http://adage.com/globalnews/article?article_id=136314

posted by jacqueline @ 8:33 AM

Thursday, April 23, 2009

http://tinyurl.com/cehebf

http://www.msa.md.gov/msa/mdmanual/05sen/html/msa12155.html

posted by jacqueline @ 1:48 PM