tag:blogger.com,1999:blog-58509602012-01-25T19:33:59.371-08:00Sounds like ...Thoughts from a college professor about writing, new media, mass media, ethics and more.jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comBlogger2711100tag:blogger.com,1999:blog-5850960.post-87234332654740175432012-01-25T19:33:00.000-08:002012-01-25T19:33:59.380-08:00William Powers, the latest voice in a never-ending conversation
As you begin to consider crossing Hamlet's BlackBerry with another voice, here are other people who have called our attention to technology and its impact on humans. Some clearly belong in the technology-is-bad camp: Neil Postman's Amusing Ourselves to Death from the 1980s and Technopoly from the 1990s come to mind. Sherry Turkle'sjacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-79978568908344426642012-01-19T09:41:00.000-08:002012-01-20T12:40:30.833-08:00Blog addresses for ethics class
http://bbethical.blogspot.com/
http://em-trevino.blogspot.com/
http://rambleandrambleandrant.blogspot.com/
http://ethiclay.blogspot.com
http://hmworkman.blogspot.com/
http://rachierv.blogspot.com
http://michaela.bradshaw.blogspot.com
http://sphillipstcu.blogspot.com
http://suddenrevelations.blogspot.com/
http://meganswisher.blogspot.com/
http://jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-21130468812728536672012-01-19T07:31:00.000-08:002012-01-19T07:31:22.638-08:00This blog will be devoted to musings about media ethics for spring 2012 ...
Is there joy in noise? Or joy in quiet?
I'm asking students to find time to contemplate these questions, and that will require quiet. We're reading a NYTimes article from late last year, headlined "The Joy of Quiet," and later this semester, we'll be reading Hamlet's BlackBerry, by William Powers.
I would like for jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-13102108074055019722011-09-29T10:57:00.000-07:002011-09-29T10:57:55.765-07:00Resume design, writing and interactivity
Some ideas for ensuring your resume is read and remembered--don't have to do all of these things, but some may be relevant for particular kinds of jobs especially, such as social media work.
http://mashable.com/2011/07/10/digital-resume/jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-46938584930430779882011-09-22T14:55:00.000-07:002011-09-22T14:55:13.337-07:00CMOs and CIOs need each other
The debacles of Netflix and Sony point to problems that must exist between CIOs and public relations, perhaps labeled marketing for some companies. Here's AdAge's take on that relationship:
http://adage.com/article/digital/friends-digital-benefits-cmos-link-cios/229866/jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-6902629815138499482011-09-13T17:46:00.000-07:002011-09-13T17:46:49.004-07:009/11 themed advertisements
Here's a link to AdAge, and its story today about 9/11 themed ads. There are videos embedded so that you can see the ones you might have missed.
http://adage.com/article/news/sept-11-tv-advertising/229732/
What do you think about the use of a national tragedy as part of advertising content? Is it exploiting the anniversary? Is it honoring those who died that day? jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-1051238452944269312011-06-30T09:01:00.001-07:002011-06-30T09:01:45.792-07:00One last post, on video games ...
... and one game that requires that you kill your creepy little sisters.
http://articles.cnn.com/2011-06-29/tech/violent.video.games_1_sale-of-violent-video-mortal-kombat-entertainment-software-rating-board?_s=PM:TECHjacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-31856747106494897512011-06-28T18:08:00.000-07:002011-06-28T18:08:01.824-07:00An article about LeBron James and racism
A thoughtful article from Forbes, in response to an earlier article and responses to that article, that hinted that some negative opinions about James could be because of racism.
http://blogs.forbes.com/sportsmoney/2011/06/26/race-as-a-factor-in-the-media-portrayal-of-lebron-james/jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-63030627759188682062011-06-27T14:04:00.000-07:002011-06-27T14:04:45.234-07:00Gays in Communist China
Since we are visiting the Dallas Holocaust museum and its exhibit on the persecution of homosexuals by the Nazis before and during WWII, I thought this more recent example of persecution was relevant:
http://andrewsullivan.thedailybeast.com/2011/06/the-communists-coming-party.html
Headlines and agenda-setting
Thought this was an interesting contrast in NYCity, about jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-84314455046559109932011-06-27T11:14:00.001-07:002011-06-27T11:14:34.808-07:00An interesting article on the "I Am An American" PSAs after 9/11
http://muse.jhu.edu/journals/american_quarterly/v059/59.3alsultany.htmljacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-69789897305275396622011-06-16T11:08:00.000-07:002011-06-16T11:08:17.942-07:00Some useful definitions for the open-note test Monday
binary: a relationship of two concepts or things, usually in an either-or dynamic. One term is likely to be privileged over the other term, man/woman, white/black, rich/poor.
credibility: the attribute of being believed or of having authority.
media market: a geographically defined area, usually metropolitan, served by specific news jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-45600861974531421232011-06-10T13:35:00.000-07:002011-06-10T13:35:43.500-07:00Summer topics and schedule
Monday, June 13: Dreamworlds, music videos (Lambiase)
Tuesday, June 14: LGBT images; myth of Asian superiority; absence from ads; the nerd (Hallie, Kailey, Clinton, Lauren)
Wednesday, June 15: Violence, gender and alcohol advertising; images in video games (Shannon, Trevor)
Thursday, June 16: Bamboozled, Spike Lee, & breaking stereotypes (Trevor)
Friday, June 17: Finaljacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-24425474297025310572011-06-10T08:58:00.000-07:002011-06-10T08:58:34.814-07:00Latino/a images in media (sample report for your upcoming topic papers)
When thinking about the history of Latino/Latina images in media, I think it echoes many such histories of minority representations in media. When we consider past and current depictions of African-Americans, Latinos, Italian-Americans, the Irish, women of all races including white women, Asians and Asian-Americans, Native jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-28562994938922538232011-06-09T20:22:00.000-07:002011-06-09T20:22:20.841-07:00Social media, #blacktwitter, and Tracy Morgan
OK, so this might be a place where we can think about diversity and social media. Check out this story, that I picked up from a trending topic in Twitter.
http://chicago.gopride.com/news/article.cfm/articleid/19573396jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-77760057865970598792011-06-06T10:22:00.000-07:002011-06-10T13:26:59.536-07:00Blog addresses for summer class
There are some great ideas and postings in these student blogs, about prime-time TV's lack of diversity, reality television, the NBA, Photoshop, the demographics of social media, news rules for the bus, Cosmopolitan, and more.
http://jour40970.blogspot.com/
http://trevorbthomas.blogspot.com/
http://iheartsocialmedia.blogspot.com/
http://jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-4503395992337661962011-06-02T09:10:00.000-07:002011-06-02T09:10:54.052-07:00Bubbles, purple and otherwise
I talk a lot in my classes about the bubbles in which we all live. I joke a little about the purple bubble that we live in at TCU, the bubble of Fort Worth, the bubble of Texas, and bubbles of religious faith, musical genre, gender, etc. I talk about my older daughter's wish to get out of the bubble of Texas, to try the Beltway bubble of Washington, D.C.
At her jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-6722682603032429332011-05-03T08:25:00.000-07:002011-05-03T08:25:13.819-07:00Twitter and the Osama bin Laden story
What kind of story emerged from Twitter and was it coherent? And did Twitter really "break" the story at all? From Storify.com and an old standby, AdAge.
http://storify.com/mediatwit/timeline-of-tweets-around-death-of-osama-bin-laden
http://adage.com/article/mediaworks/twitter-broke-news-bin-laden-s-death-nonsense/227327/jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-645750063147006482011-04-26T09:08:00.000-07:002011-04-26T09:08:37.686-07:00Digital skills a must for PR practitioners
Twitter is not a passing fad ...
http://www.odesk.com/blog/2010/03/online-social-media-skills-not-a-passing-fad/
... and how Google works
http://ppcblog.com/how-google-works/jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-82430661938278049272011-04-19T08:24:00.000-07:002011-04-19T08:24:23.662-07:00Plato's cave analogy, on YouTube in glorious claymation!
http://www.youtube.com/watch?v=LTWwY8Ok5I0
And a written explanation and illustration of Plato's theory of forms:
http://faculty.washington.edu/smcohen/320/cave.htm
Communications a problem at volcano ...
from The Dallas Morning News.
http://tinyurl.com/268hwwz
And here's what Anthony Appiah says, p. 37-38, in Cosmopolitanism: jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-41353156202598421472011-03-29T10:06:00.001-07:002011-03-29T10:06:15.010-07:00News releases, and social media news releases
We'll talk in class today about traditional news releases (also called press releases), and we'll discuss briefly social media news releases, aka information distributed digitally on the web, rather than through paper or email.
http://www.prdaily.com/Main/Articles/7678.aspx
http://www.pitchengine.com/jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-45582182314285422552011-03-24T14:50:00.001-07:002011-03-24T14:50:49.183-07:00Info on the catastrophe in Japan
http://adage.com/article/news/japan-nuclear-catastrophe-sparks-pr-battle-u-s/149530/jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-83272967301963444292011-03-10T08:04:00.000-08:002011-03-10T08:04:58.926-08:00Hurricane and tornado preparedness ...
... from the State of Texas. Unfortunately, I haven't heard anything about this effort in mass media through an advertising campaign, but perhaps you have. State budget cuts may be preventing some of these essential communication efforts.
http://www.texasprepares.org/
This becomes relevant to our discussion about Chapter 9, on the communicating and actingjacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-36939274247079669582011-02-28T11:07:00.000-08:002011-02-28T11:07:28.311-08:00The busy life of a social media manager ...
... click here:
http://blog.socialcast.com/e2sday-the-hectic-schedule-of-a-social-media-manager/jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-91681433867032883562011-02-23T07:13:00.000-08:002011-02-23T07:14:31.578-08:00More on CSR, or having your cake and eating it, too
We talked Tuesday about Corporate Social Responsibility, and here's a link about an oil company and recent news about a 10-year-old lawsuit about Texaco's environmental damage in the Amazon region. The advertising campaign from Chevron, now owner of the former Texaco, doesn't match the reality of its operational circumstances in fighting jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-24564111397332581572011-02-15T08:46:00.000-08:002011-02-15T08:46:39.532-08:00Blogs for your daily reading
Staying current with trends about the profession is important for PR. Here are two blogs to get you started on developing a list of professional resources:
http://prsay.prsa.org/
http://kdpaine.blogs.com/
Staying current with local issues is another important habit to build for yourself while you're in college. Here's a blog that focuses on Dallas:
http://jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-59199689365954800222011-02-07T07:37:00.000-08:002011-02-07T07:37:47.294-08:00Check out those Super Bowl ads
If you missed 'em, from AdAge:
http://adage.com/superbowl/article?article_id=148720jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-18671072873112070962011-01-31T09:38:00.000-08:002011-01-31T09:38:04.534-08:00Twitter and the Super Bowl
Yeah, we're talking 'bout hashtags again, folks ...
http://adage.com/superbowl/article?article_id=148568jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-23600624853838586192011-01-25T08:57:00.000-08:002011-01-25T08:57:08.404-08:00How to chat in a conversation on Twitter
Thanks, Christian, for this link:
http://samanthaogborn.com/?p=90jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-83118798367964744782011-01-19T18:43:00.000-08:002011-01-19T18:43:29.293-08:00From the WSJ, the concept of the "adjacent possible"
Steven Johnson wrote "The Genius of the Tinkerer," using the theory of the adjacent possible, which he sees hovering over the present, "a map of all the ways in which the present can reinvent itself."
Read this insightful, thought-provoking article for yourself:
http://on.wsj.com/9q4Qu3jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-11202160260368647282011-01-18T07:35:00.001-08:002011-01-19T18:44:40.374-08:00PR job listings, with needed skills and qualifications
Three current job listings from DFW Communicators website. Notice the consistent call for social media skills in these job postings:
1. Communications Coordinator - Tarrant County Homeless Coalition
The ideal Communications Coordinator will be a creative individual that will use the latest in communication technologies to maintain and jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-43878969032875147762011-01-13T10:14:00.000-08:002011-01-13T10:16:01.885-08:00The scope of the profession
Some examples of local PR professionals, working across the profession:
AGENCY
Michelle Smith, a TCU alum, president and founder of m strategies inc., an agency with offices in Dallas, Chicago, and Atlanta; or Jason Meyer, a VP with Witherspoon PR, based here in FW and with an office in Austin.
CORPORATE
Charley Wilson, managing director of external communication jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-85247161280793796472010-11-30T19:58:00.000-08:002010-11-30T19:58:51.653-08:00Twitter is not a passing fad ...
http://www.odesk.com/blog/2010/03/online-social-media-skills-not-a-passing-fad/
... and how Google works
http://ppcblog.com/how-google-works/jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-91211529308139010732010-11-29T08:27:00.001-08:002010-11-29T08:33:58.076-08:00Plato's cave analogy, on YouTube in glorious claymation!
http://www.youtube.com/watch?v=LTWwY8Ok5I0
And a written explanation and illustration of Plato's theory of forms:
http://faculty.washington.edu/smcohen/320/cave.htmjacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-86730808216862945552010-11-29T08:16:00.000-08:002010-11-29T08:16:41.041-08:00Communications a problem at volcano ...
from The Dallas Morning News.
http://tinyurl.com/268hwwz
And here's what Anthony Appiah says, p. 37-38, in Cosmopolitanism: Ethics in a World of Strangers:
"There's an oft-told anecdote about a medical missionary in a remote place, who watches, in horror, as people give untreated well water to their babies. The children regularly get diarrhea, and many jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-28631863703421640712010-11-29T08:05:00.000-08:002010-11-30T20:01:00.732-08:00Japanese apologies ...
... to help with our analysis of cross-cultural corporate apologies. These links were given to me by one of my co-researchers, Koji Fuse, Ph.D., University of North Texas.
An extremely high-class Japanese restaurant and store chain committed a fraud selling low-quality beef:
http://www.youtube.com/watch?v=tVm_FkJfuj8
A Japanese comedian’s barbecue restaurant caused food jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-69127431825421807592010-11-17T08:48:00.000-08:002010-11-17T08:48:04.798-08:00Links on integrated marketing communication
From Louisiana Seafood Board:
http://www.youtube.com/watch?v=4uXPeuT7V0U
From AdAge:
http://www.youtube.com/watch?v=fYGo45kRpvMjacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-20710862286223039402010-11-04T19:59:00.000-07:002010-11-04T19:59:34.807-07:00Gap's logo "publicity," and the real definition of public relations
This article from PRSA's blog, PRSAY, touches on the Gap logo controversy in social media which we talked about briefly a few weeks ago. It also contains links to a NY Times article, which equates publicity with public relations. Here's the link:
http://tinyurl.com/2frr284jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-84949417270252538872010-10-28T13:53:00.000-07:002010-10-28T13:54:15.501-07:00Formal statement from FINA, et al., which helps a little ...
... but is evidence of the need for media training for these FINA executives. They should not be speculating or doing anything beyond these statements, until they have solid information. The clumsy and unfeeling statements that are featured in the post below this one will be remembered.
At the end of this article from Swimming jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-2785555100925375812010-10-27T08:20:00.000-07:002010-10-27T08:20:36.270-07:00FINA's inexplicable response to swimming death
The FINA response to a swimming death Sunday in Dubai, UAE, is a typical, knee-jerk defensive statement in a crisis. One of their own "family" died during a meet, and yet the president of FINA used a typical response of blaming the victim: "What we know initially is that he exerted himself more than he could, that's what we know," said FINA jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-29409955527688043812010-10-25T07:20:00.000-07:002010-10-25T07:20:46.900-07:00Publicity stunts ...
... that are definitely in the dumb category, courtesy of Carnival Cruise Lines. And Ad Age isn't offering much of a critique ... where's Bob Garfield when you need him?
http://www.youtube.com/watch?v=dlGDWU35fx4
http://www.thedp.com/node/57418
http://www.dailymotion.com/thatsfunny/video/12353860jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-43709647279617108582010-10-19T07:28:00.000-07:002010-10-19T07:28:51.396-07:00Fake PR and Chevron
An AdAge article about a fake website, fake news releases and advertising, and a challenge for Chevron. There was even a website made to look like AdAge, reporting on these fake PR/advertising pieces. Note the comments from readers at the end of the article:
http://adage.com/article?article_id=146559jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-68740527777192738352010-10-18T08:24:00.000-07:002010-10-18T08:24:20.902-07:00Product placement as a strategy in a company's PR plan
Tactic would be working with this particular filmmaker and hosting parts of the production, from AdAge:
http://adage.com/madisonandvine/article?article_id=141059jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-37274963074085127862010-10-08T08:12:00.000-07:002010-10-08T08:12:43.451-07:00Gap's announcement for new logo, on Facebook
An Ad Age story about whether this was a social media experiment, mistake, or something else entirely: an intentional, misguided effort.
http://adage.com/article?article_id=146353jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-5437842340926860742010-09-30T18:20:00.000-07:002010-09-30T18:20:54.841-07:00Story about Tim and Komen effort for October
http://tinyurl.com/24uj343jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-15838376790236146892010-09-23T13:01:00.001-07:002010-09-30T18:23:21.907-07:00From the Wall Street Journal
A link to an article about choosing PR as a profession:
http://tinyurl.com/263acwxjacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-90855727694353862592010-09-22T12:36:00.000-07:002010-09-22T12:37:47.868-07:00Schedule for Social Media WeekBe sure to make plans to hear as many speakers as possible during TCU Schieffer School's Social Media Week for fall 2010:http://tcusocialmediaweek.blogspot.com/jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-73736473923721074262010-09-14T07:58:00.000-07:002010-09-14T08:03:49.113-07:00Journalists and thinking about audiencesThis is the journalism/news version of our discussion about publics, in chapter 4. It's a long column, but just skim the first part for the gist of what Jay Rosen is saying: We cannot think of an audience or public as a "mass" group anymore. We must think of individuals who also have access to powerful media, who can also help us be better. (Just like jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-25263942072322914282010-09-07T09:00:00.000-07:002010-09-07T09:02:38.262-07:00More on relationship building ...... in terms of B2B (business to business) and B2C (business to consumer) relationships. Just like the entry from Jen on Jen Spencer Coaches, relationships mean so much more than transactions.http://www.radian6.com/blog/2010/09/humanizing-the-organization/jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-45015286778532685602010-09-01T07:21:00.001-07:002010-09-01T07:22:25.261-07:00More about the relationship part of PR ...... here's a post from a blog belonging to Jen Spencer, of Jen Spencer Coaches ...http://jenspencercoaches.wordpress.com/jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-63715154255149396872010-08-30T08:16:00.000-07:002010-08-30T08:30:13.519-07:00The scope of the professionSome examples of local PR professionals, working across the profession:AGENCYMichelle Smith, a TCU alum, president and founder of m strategies inc., an agency with offices in Dallas, Chicago, and Atlanta; or Jason Meyer, a VP with Witherspoon PR, based here in FW and with an office in Austin.CORPORATECharley Wilson, managing director of external communication and jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-82386403605498951182010-08-22T16:34:00.000-07:002010-08-22T16:40:27.667-07:00PR case studies of reputation management mistakes ...... at Toyota, BP, and Goldman Sachs, from the NY Times:http://www.nytimes.com/2010/08/22/business/22crisis.htmlSince these organizations had built their brands on the very characteristics that were at the heart of their crises over the past year, the damage has been worse, according to experts quoted. In other words, everyone found out that jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-63959280011538459422010-08-19T09:21:00.000-07:002010-08-19T09:23:02.055-07:00Top PR blogsWant to know what the best brains in public relations are thinking? Check out this list of the most-read PR blogs:http://www.invesp.com/blog-rank/PRjacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-15986046244363507952010-07-12T10:13:00.001-07:002010-07-12T10:13:48.390-07:00How does Google work?Here's a cool chart showing how ...http://ppcblog.com/how-google-works/jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-24476704932909875912010-04-23T07:45:00.000-07:002010-04-23T07:46:31.226-07:00PR Stunt, gone bad ...If you are thinking, PR Stunt, think again.http://tinyurl.com/6hgexejacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-69104833817635277752010-04-12T07:35:00.000-07:002010-04-12T07:36:29.243-07:00More on cross-cultural communication ...... along the lines of Hofstede's Cultural Dimensions:http://www.geert-hofstede.com/jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-14625748506316186472010-04-06T08:23:00.000-07:002010-04-06T08:25:47.913-07:00Saying "sorry" inside an organizationThis is a bit different from our conversations about public apologies, American and Japanese styles. What happens when you make a mistake that only insiders need to know about? When things aren't right?Here are some ideas from an AdAge columnist:http://adage.com/cmostrategy/article?article_id=143134jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-46637198806829043882010-03-31T09:52:00.000-07:002010-03-31T09:59:47.455-07:00Two articles for you: Starbucks and GeolocationThis Starbucks article focuses on the gun carrying issue, from the NYTimes. This may be what happens when a brand/store positions itself as a "town square," so that it inevitably lands directly into politics:http://www.nytimes.com/2010/03/28/magazine/28FOB-consumed-t.htmlA fitting article that goes along with our technology chapter from AdAge, which jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-14579364536003804192010-03-12T09:03:00.000-08:002010-03-12T09:05:26.974-08:00What brand fits the content of Chat Roulette?See this AdAge story about a company willing to place its brand next to the "editorial" content of Chatroulette. Think about this in terms of a brand considering its values before communicating, as well as other topics from our textbook.http://adage.com/globalnews/article?article_id=142741jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-84213796437085609702010-02-25T14:43:00.000-08:002010-02-25T14:45:36.221-08:00More commentary on ... ToyotaCheck out the great PR observations about Toyota's corporate culture and more:http://adage.com/globalnews/article?article_id=142277jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-25677155988284974492010-02-10T13:42:00.000-08:002010-02-10T13:45:12.485-08:00Check out #thuglife conversation on TwitterHere's a link to a great article about the conversations on Twitter, which bring together everybody, perhaps, not just the Twitterati or Twitter elites or early adopters or whatever they are. Maybe the Twitterati are parts of these conversations, but they obviously extend beyond them, and that's the best thing about anything on the internet, when jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-28789304625985460162010-02-03T09:55:00.001-08:002010-02-03T10:00:00.547-08:00Japanese apologies ...... to help with our analysis of cross-cultural corporate apologies. These links were given to me by one of my co-researchers, Koji Fuse, Ph.D., University of North Texas.An extremely high-class Japanese restaurant and store chain committed a fraud selling low-quality beef:http://www.youtube.com/watch?v=tVm_FkJfuj8A Japanese music producer committed a copyright fraud and wasjacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-17250776724892165442010-01-30T12:49:00.000-08:002010-01-30T12:57:18.434-08:00Twitter links and debriefing from online conversationI'm interested in hearing about your experiences online Thursday night during our lurking and tweeting for the #u30pro discussion. Friday, I had a chance to discuss our experience with a few students in the small group meeting, but I want to hear from all of you.Also, here are two links from The Dallas Morning News about Twitter and other jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-87878547864960216222010-01-27T06:35:00.000-08:002010-01-27T06:36:06.879-08:00From Torches of Freedom to "Health" for Chinahttp://www.youtube.com/user/AdAge#p/search/0/zgLPaKhUaSwjacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-19129072247987276752010-01-25T07:03:00.000-08:002010-01-25T07:20:52.161-08:00An earlier (and better) effort in persuasion in PR historySojourner Truth's speech from 1851 at the Women's Convention:http://www.youtube.com/watch?v=4vr_vKsk_h8Here's more of the same, in terms of the textbook story of PR, but it has a great section on 9/11 and British history of PR:http://tinyurl.com/ye3frmfhttp://74.125.95.132/search?q=cache:SgwiokRc9j0J:www.instituteforpr.org/files/uploads/jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-87348307049925786962010-01-24T20:07:00.000-08:002010-01-24T20:17:18.309-08:00PR, spin, and Edward Bernays Our textbook discussed the torches of freedom campaign, described and shown here, along with Edward Bernays' transformation of propaganda into public relations:http://www.youtube.com/watch?v=478HaghDL1wjacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-22776340220942945222010-01-21T15:25:00.000-08:002010-01-21T15:29:56.600-08:00Next week, the Twitter assignment is ...... joining the #u30pro discussion on Thursday night at 7 p.m. This is the discussion co-moderated by a former student and friend, Lauren Fernandez, who works in Dallas for Moroch. Here's more:http://www.brazencareerist.com/2010/01/21/under-30-professionals-freestyle-discussionOur goal is to listen to this discussion, to participate minimally if at all, andjacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-5228883585562045032010-01-21T15:17:00.000-08:002010-01-21T15:20:29.361-08:00Issues management imperative for brand managementA seasoned public relations practitioner serves an important role on the brand management team, for many reasons, but especially for issues management. This story from AdAge, about a cruise line still visiting Haiti, shows why:http://adage.com/article?article_id=141607jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-47412391849074676812010-01-19T20:28:00.000-08:002010-01-19T20:37:42.890-08:00Three ads for PR jobsJOB NO. 1QUALIFICATIONS: Resume must include experience working in the public sector in Washington, D.C. Specifically, the candidate must understand how to develop, direct and execute communication strategy and programming targeted to government and opinion-elite audiences. Campaign experience is essential. Understanding and experience with traditional media, social media, jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-44667891875216036232010-01-15T07:32:00.000-08:002010-01-19T20:38:43.229-08:00The scope of the professionSome examples of local PR professionals, working across the profession:AGENCYMichelle Smith, a TCU alum, president and founder of m strategies inc., an agency with offices in Dallas, Chicago, and Atlanta; or Jason Meyer, a VP with Witherspoon PR, based here in FW and with an office in Austin.CORPORATECharley Wilson, managing director of external communication and jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-72759966421644266072010-01-13T12:13:00.000-08:002010-01-13T12:18:48.743-08:00Some help with TwitterHaving a hard time getting your brain about Twitter and what it's good for in the professional world? Here are some links to help you:http://smallbiztrends.com/2010/01/how-to-use-twitter-as-a-smb-owner.htmlhttp://www.blogger.com/post-create.g?blogID=5850960 (plus the extra topics across the top of this page.)The best way to figure Twitter out is to use it, and then to visitjacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-37576922973677285682010-01-10T18:09:00.001-08:002010-01-10T18:25:11.527-08:00Welcome, and first-day helpThese links will help you make sense of the syllabus and first-day handout:www.twitter.com (please sign up for an account before Wednesday)www.iclicker.com (please register your iClicker here)Group projects:Corporate apologies (you'll read up on three durrent corporate cases and analyze the apologies), writing a one-page report with both summary and commentary. See jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-69635982745713706982009-12-02T12:44:00.001-08:002009-12-02T12:46:39.988-08:00More on Tiger and fast honestyThis is written by a friend of mine, a former colleague at UNT, Neil Foote, for Black America Web.com, which is part of the Tom Joyner empire.http://www.blackamericaweb.com/?q=articles/news/moving_america_news/14640jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-8191915057563100672009-12-01T08:04:00.000-08:002009-12-01T08:06:55.325-08:00Demographics, just for UShttp://adage.com/article?article_id=139592http://adage.com/images/random/1109/aa-newfemale-whitepaper.pdfjacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-89850985063119584872009-12-01T07:26:00.000-08:002009-12-01T07:28:32.038-08:00Tiger Woods, and a death of a thousand cuts ...Remember our discussion about fast honesty? Here's the reason for that advice:http://adage.com/article?article_id=140760jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-774393185139890182009-11-23T07:17:00.000-08:002009-11-23T07:33:32.206-08:00Intercultural opportunities and problemsTranslation problems:http://www.youtube.com/watch?v=0GdLClHAMB0Apologies:www.youtube.com/watch?v=tVm_FkJfuj8http://www.youtube.com/watch?v=tVm_FkJfuj8jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-49453706178027656862009-11-18T07:35:00.000-08:002009-11-18T07:36:31.039-08:00Read about Coke's biggest social media push ...... in AdAge, http://adage.com/digital/article?article_id=140591jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-78043477137074354832009-11-12T11:00:00.000-08:002009-11-18T07:41:48.715-08:00Digital PR/advertisingPRODUCT PLACEMENTAn old media model in digital media: brands paying creators of popular online videos to include their products.http://www.youtube.com/watch?v=XhI5iMGz7JI (LonelyGirl15 episode from summer 2007 and Neutrogena)VIRAL VIDEOSBrands upload footage or full-fledged videos at microsites, on YouTube, or other video-sharing sites, hoping it will go viral and be used injacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-48077795077238783382009-11-11T20:12:00.000-08:002009-11-11T20:13:17.580-08:00From TPRA's blog: The FTC, blogging and transparencyhttp://tprablog.wordpress.com/2009/11/10/11-ways-pr-should-respond-to-ftc-blogging-regulations/jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-87125763821889594022009-11-09T07:09:00.000-08:002009-11-09T07:11:21.030-08:00A "draft" of the video for halftimehttp://www.youtube.com/watch?v=LVeLk6Y9vn8jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-36327029567009450862009-10-22T09:12:00.000-07:002009-10-22T09:14:25.465-07:00Check out a classmate's blog ...... about Amp energy drink's controversial application for the iPhone.http://www.dessa011.blogspot.comjacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-25989007980013704322009-10-22T09:09:00.000-07:002009-10-22T09:12:39.733-07:00Media publicist protecting client or building own brand?Check out this video of an interview with Benny Hinn, in which his publicist(s) interrupt the interview about 3:30 into the video, and again at the end, with about 30 seconds left.http://tinyurl.com/yhwjejzThe conversation below the clip is instructive, too.jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-51363866978985960732009-10-01T08:15:00.001-07:002009-10-01T08:16:00.574-07:00Big brands trying FacebookCheck out this article from AdAge, on Best Buy trying some phone apps and Facebook for the holiday season:http://adage.com/article?article_id=139364jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-473364809954304482009-09-15T20:16:00.000-07:002009-09-15T20:18:23.488-07:00There's no such thing as a single targeted audience ...Here's the offensive ad, really something speculative that was not produced by or authorized or paid for by the WWF but by DDB Brasil, that was entered into a contest.http://www.youtube.com/watch?v=Xz0UWnqbcPAjacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-32632233366757320612009-09-15T19:34:00.000-07:002009-09-15T19:36:03.964-07:00Exam 1 study sheetYou’ll have about 33 T/F and multiple guess, each worth three points. If you read and study from the textbook, plus your class notes and course blog visits, you’ll be in good shape for this test.Broad areas to study include definitions of public relations, spin, & greenwashing … from textbook definitions to definitions that we viewed on videos shown in class. All outside jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-76936549602070111712009-09-09T07:24:00.000-07:002009-09-09T07:28:27.666-07:00For Friday's class: A reflection on Sept. 11We'll be talking about Three Cups of Tea, Sept. 11 and the relationship actions by American Airlines and others on that date, and the mindset of "perception is reality."Please prepare for this class by learning more about Greg Mortenson, founder of many schools in Pakistan, especially schools for girls, and author of Three Cups of Tea.jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-53147482373794891462009-09-08T12:24:00.000-07:002009-09-08T12:29:34.031-07:00Twitter and blogsIf you are on Twitter for your social media experience, please find the group Journalism30403 and follow it. If you've created a blog, here's that list. Please check to see that your link works, and please check out other blogs.http://pmprmusings.blogspot.com/http://www.cloos2.blogspot.com/http://www.jhmutchler.blogspot.com/http://www.jackmakescookies.blogspot.com/http://jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-29213934272422688022009-09-04T07:39:00.000-07:002009-09-04T07:40:33.636-07:00PR history timelinehttp://faculty.camdencc.edu/abreve/prhistory/home/home.htmjacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-11350271711076530372009-09-03T17:10:00.000-07:002009-09-03T17:13:01.649-07:00Blog posting on social media ethics, from PRSAUsing social media may seem a natural extension of face-to-face relationship building, but transparency and honesty are a must. Here's a roundup of less than ethical practices in social media land, from the PRSay blog, from PRSA.http://tinyurl.com/ksjx6zjacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-87216875719015744082009-09-02T07:03:00.000-07:002009-09-02T07:06:43.683-07:00PR, spin, and Edward BernaysOur textbook discussed the torches of freedom campaign, described and shown here:http://www.youtube.com/watch?v=TFmAC31J-TYAnother video at YouTube shows a segment about Bernays and propaganda in America:http://www.youtube.com/watch?v=15G1XX0wNYMjacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-7439362693216237362009-09-01T07:30:00.000-07:002009-09-01T07:32:46.028-07:00Ethics and mommy bloggersAnother great link from AdAge, on the ethics of blogging, amid fear of the FTC:http://tinyurl.com/yqmnbgjacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-39452637294781567152009-09-01T07:20:00.000-07:002009-09-01T07:25:16.114-07:00Twitter and Big PharmaRegulatory agencies such as the FDA enforce laws and guidelines that limit the ways Big Pharma may sell drugs to Americans. This link to an AdAge three-minute video talks about the difficulties of using Twitter in a regulated product category:http://tinyurl.com/yqmnbgThis use of Twitter is more about being a part of conversations and brand engagement, rather than selling jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-83758998822556938482009-09-01T06:58:00.000-07:002009-09-01T07:04:59.497-07:00Toxic substance damages brand's credibilityAlong the lines of our ethics discussion, this story from Advertising Age reveals the brand damage after BPA was found in its products. Much No. 7 plastic contains BPA, and a lot of this is produced in Texas, which has allowed production and whose officials have defended these products as safe.http://tinyurl.com/n5mb3rIn terms of reputation management, jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-41518431790033237692009-08-31T07:41:00.000-07:002009-08-31T07:44:12.178-07:00Mission statementshttp://www.unilever.com/aboutus/purposeandprinciples/http://manonamission.blogspot.com/jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-13962217195495743402009-08-31T07:33:00.000-07:002009-08-31T07:47:40.342-07:00Mission statements vs. actionsDove's campaign for real beauty:http://www.youtube.com/watch?v=321Kb8pBu5sThe spoof:http://www.youtube.com/watch?v=SwDEF-w4rJkThe critique:http://www.youtube.com/watch?v=odI7pQFyjsojacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-29500913555651074392009-08-26T14:27:00.000-07:002009-08-26T14:29:35.531-07:00Teens and TwitterA link from the New York Times today, about why Twitter is more popular with 20-somethings than with teens. Also includes information about technology saturation and adoption by age group.http://www.nytimes.com/2009/08/26/technology/internet/26twitter.htmljacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-56932571673738274382009-08-25T18:12:00.001-07:002009-08-25T18:37:13.770-07:00How does our culture define public relations?... and how does our profession? These views are quite divergent.Let's check out a few. First, from activist culture, probably the most vocal organization is PRwatch.org (and sourcewatch.org). We'll look up public relations in the sourcewatch encyclopedia.Here's a short video from John Stauber, co-author of Toxic Sludge is Good for You and co-founder jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-9903126768728236562009-08-23T18:16:00.000-07:002009-08-23T18:19:56.128-07:00Welcome to TCU's JOUR 30403: PR PrinciplesWe'll use this blog as a gathering place for links, musings on class discussion, and reminders. Another place to find some of these things will be at eCollege. If you are especially interested in social media, then read posts made between February-June 2009, on this burgeoning tool for building relationships and messaging audiences, one person at a time.jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-80421755422041514702009-06-10T14:46:00.000-07:002009-06-10T14:51:51.649-07:00Organizational context and ethicsCheck out this blog post by Linda Jacobson, a UNT Mayborn alum, on the kinds of red flags that mean you need to start looking for another job. We talked a lot about context in terms of the "Smartest Guys in the Room" DVD on Enron--cursing, extreme macho displays, justifications through empty boosterism, secrecy, and completely mysterious profits coming through jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-66086596928870827002009-06-10T09:47:00.000-07:002009-06-10T09:49:43.328-07:00Small business: Should you Twitter?Another good blog posting on this topic, at http://bit.ly/Ta0G0. Thanks, Kwesi R. at m strategies inc., Dallas.jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.comtag:blogger.com,1999:blog-5850960.post-63636551588722957992009-05-14T08:29:00.000-07:002009-05-14T08:30:35.700-07:00Guidelines for journalists' use of Twitter, Facebookhttp://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003972544jacquelinehttp://www.blogger.com/profile/13072623731288739562noreply@blogger.com